Digital marketing involves promoting products, services, or brands through electronic media. It includes various strategies like search engine optimization (SEO), content marketing, social media marketing, email marketing, and pay-per-click advertising. Digital marketing leverages online platforms and technologies to reach a broad audience, track user behavior, and optimize campaigns in real time. Key benefits include cost-effectiveness, precise targeting, and measurable results. By using data analytics and various online tools, businesses can create personalized marketing experiences, improve customer engagement, and drive conversions. It’s an essential component of modern business strategy, offering a dynamic approach to connect with potential customers.